What Is a Competitive Landscape?

An examination of how a company stacks up in relation to its rivals within the industry is referred to as a competitive landscape. An study of the competitive landscape often involves an examination of various growth models, product and service offerings, as well as strengths and weaknesses of various strategic approaches. An examination of the competitive landscape may contain many various types of data, such as the primary services and products offered by the company, as well as the yearly sales and market share levels. Following this, the information is contrasted with that of rivals, and the advantages and disadvantages of all involved parties are analysed and compared.

In order to compile an organization’s competitive landscape study, one must:

  1. Investigate your own internal resources.
    Gather all of the documents that were produced in-house by the company as well as those produced by its rivals. These should include any and all brochures, marketing materials, annual reports, website information, and any other pertinent materials. The following data presents fundamental information on each of the businesses.
  2. Utilize outside resources
    Information about particular departments or divisions inside a business, as well as general industry trends, may be obtained through third-party sources. Make use of these resources to compile information that is not biassed towards any of the companies involved. During this step of the research process, information from third parties that spans whole sectors is important.
  3. Check the research’s accuracy.
  4. To ensure the accuracy of the information acquired, it is important to check it with employees of the sales and marketing departments of each of the firms.
  5. Carry out analyses on a consistent basis.
    Because the business environment is in a state of perpetual flux, it is vital to do frequent analyses of the competitive landscape in order to maintain the accuracy of the information and the firm’s ability to compete.